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Copywriter and Radio Jockey

presents
A relaunch
CULTURAL SALUTE
In 2017, when Victoria’s Secret rolled out its Thanksgiving collection, there was a public backlash against the misappropriation of different cultures. We dove deep to understand the core of the issue. When people lack knowledge about the history of the design and intricacies, they don't appreciate and celebrate the unification of different cultures. To undo the damage caused, Victoria’s Secret relaunches their collection and pays tribute to the different cultures that inspired their designs in the most authentic way possible.
Recognition
CW - Prasiddha Thiyagarajan
Expanded my fashion vocabulary with Nika Ariana Muñoz (AD) and Donghoon Lee (AD)
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