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Copywriter and Radio Jockey
presents
A relaunch
CULTURAL SALUTE
In 2017, Victoria’s Secret faced public backlash for the misappropriation of different cultures in their Thanksgiving collection. We delved deep to understand the core issue: when people lack knowledge about the history and intricacies of a design, they fail to appreciate and celebrate the unification of different cultures. To undo the damage, Victoria’s Secret is relaunching their collection, paying authentic tribute to the diverse cultures that inspired their designs.
Recognition
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