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DOGS WITH EXPERIENCE

Britain loves dogs, but there's a problem: most people buy dogs instead of adopting rescue dogs from shelters. This leads to longer stays for rescue dogs, reducing the capacity of shelters to help more dogs. The "Dogs with Experience" campaign by Dogs Trust aims to change this behavior by making rescue dogs the most desirable breed in Britain.

Case study video

LinkedIN profiles

CW - Prasiddha Thiyagarajan

Overdosed on cute puppy videos with Michael Ching (AD)

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