DOGS WITH EXPERIENCE
Britain loves dogs. But, we have a problem - Most people end up buying dogs instead of adopting rescue dogs from shelters. This means that the length of stay of the rescue dogs in the shelters is increasing resulting in the shelters helping fewer dogs than they actually can. The campaign Dogs with Experience by Dog's Trust aims at changing people’s buying behavior by making rescue dogs the most desirable dog breed in Britain.
Case study video
CW - Prasiddha Thiyagarajan
Overdosed on cute puppy videos with Michael Ching (AD)