Copywriter and Radio Jockey
DOGS WITH EXPERIENCE
Britain loves dogs. But, we have a problem - Most people end up buying dogs instead of adopting rescue dogs from shelters. This means that the length of stay of the rescue dogs in the shelters is increasing resulting in the shelters helping fewer dogs than they actually can. The campaign Dogs with Experience by Dog's Trust aims at changing people’s buying behavior by making rescue dogs the most desirable dog breed in Britain.
Recognition
New York Festivals - Finalist x2
YCN Awards 2018
American Advertising Awards 2019 - Bronze
Creativity International Awards - Bronze
Vega Digital Awards, Centauri winner, 2018
Ads of the world
Case study video
LinkedIN profiles
