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In nearly three decades of American mass shootings, 79% of the shooters mostly used guns owned by a family member, not purchased on their own. To put an end to attacks involving stolen firearms, Nest introduces Safe Sleeve, a product innovation that combines home automation technology with motion sensor technology to alert the owner and law-enforcement simultaneously, to stop the act of violence before it happens.
CMYK Top New Creatives - Finalist
American Advertising Awards 2020 (x2)
Communication Arts Advertising - Finalist (x2)
Case study video
Flipped out reading some crazy criminal stats/ records in the USA with Amber Jolley (CW), Hatem (CW), Renny (AD), and Neha Biluve (AD)
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