Copywriter and Radio Jockey
JANSSEN
GENETIC TESTING FOR INHERITED RETINAL DISEASES
UNBRANDED DISEASE STATE EDUCATION
EDUCATIONAL ANIMATED VIDEOS
Educational animated videos created for Janssen's unbranded campaign on genetic testing for inherited retinal diseases. Writing the scripts from scratch and collaborating with talented animators, studio designers, and storyboard artists was a unique and enriching experience.
Narrated by genetic counselor Elena, these videos use simple language and captivating visuals to break down the complex topics of genes and inheritance. The videos help patients understand how retinal diseases are inherited and passed down in a clear and engaging way.
Genes 101 animated video
Inheritance 101 animated video
REAL STORIES
This project involved distilling 8 hours of video footage into 2 short (5-7 minutes), compelling videos that share the experiences of Allison and Ramya with genetic testing for inherited retinal diseases. The videos combine emotional storytelling with insightful information, providing hope and a deeper understanding of the impact of genetic testing.
Allison's genetic testing story
Ramya's genetic testing story
GENETIC TESTING AND RETESTING GUIDE
As part of a library of resources, these genetic testing and retesting discussion guides aim to facilitate meaningful conversations between patients and their care teams.
Genetic testing discussion guide
Genetic retesting discussion guide
EYESONGENES.COM (PATIENT SITE)
Clear and informative website content for EyesOnGenes.com to help patients learn about inherited retinal diseases, genetic testing and its benefits, and the latest advancements in science.
Genetic testing education site
(Suggest zooming to 50% for the best viewing experience)